Long mischaracterized as wicked women who consorted with devils, the term “hedge witches” dates back to medieval times and describes women who lived at the outskirts of towns (often marked by a hedge), and who utilized their knowledge of plants for herbal remedies. Now my wickedness is questionable, but I’m certainly happy to share my favorite handcrafted botanical products with you!

I’ve always been drawn to witches— from loving stories of Baba Yaga so much I wanted my own mortar and pestle at age 6, to a degree in art history exploring representations of gender in art. (Trust me, get a glass of rosé in me and I’ll go off on a tangent about the witch as feminist archetype, toppling the patriarchy and abolishing capitalism, etc.)

After years of working in nonprofits, I found myself increasingly dissatisfied with a culture that ignored the cost of the emotional labor of its members, and in turn started a deep-dive into what radical self-care really meant for me. I began to pursue things that brought me joy— slowing down, making something by hand, connecting with the long tradition of herbalism and the archetype of the witch.

As I have said many times before, I believe there is something both inherently satisfying and quietly revolutionary in becoming learned in the practical arts, and in using something lovingly crafted by another person. Guided by a belief in slow-living for radical self-care, I founded HWB in early 2018.

And that’s how everything is made at Hedge Witch Botanicals—mindfully, by hand, and in small batches.

XO

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THE APOTHECARY
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A MAGICAL MANIFESTO
Hedge Witch Botanicals stands with the BIPOC community against white supremacy.

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