It’s a complicated and occasionally contradictory truth, to be an anti-capitalist small business owner, especially in the pre-Christmas shopping season. For many years I marked Black Friday by assiduously avoiding shopping, not seeing the appeal in shopping mall crowds (hello social anxiety!) and feeling generally anti-capitalist from a pretty young age (thanks, Papa!). Instead I grew up supporting Buy Nothing Day, and it often feels like such a delicate dance, to promote my business while remaining true to my principles. So, without any shade to those who find enjoyment in BF, I wanted to share a few posts from my DIY Apothecary series, and invite folks to try their hand at making their own holiday gifts this year!